New Beginnings Counseling Center, LLC is a behavioral health practice serving Madison and surrounding Wisconsin communities. Founded in 2017 by Frederick Harris, the agency was created in response to a lack of diverse behavioral health providers. The center strives to offer a healing environment that honors intersectional identities through a warm, direct, and client‑centered approach.
New Beginnings Counseling Center offers a wide spectrum of clinical services: individual, couples, and family counseling, life coaching, group therapy, trauma and PTSD care, LGBTQ‑affirming therapy, substance use and dual diagnosis treatment, grief counseling, and assistance for sexual identity issues. They also support veterans, EAP clients, and offer telehealth options. Their services are specifically centered on providing culturally‑specific care for underrepresented groups such as BIPOC and LGBTQIA+ individuals.
New Beginnings Counseling Center accepts many insurance plans, including BlueCross BlueShield, United Healthcare, Molina, and Medicaid, and offers sliding-scale fees. The center is easily accessible from the Beltline Highway in Madison, and is open Monday through Friday from 9 AM to 6 PM.
Private for-profit organization. Primary focus: substance use treatment.
This listing is sourced from the SAMHSA Behavioral Health Treatment Services Locator. Data last synced: April 2026. Always verify current programs and insurance directly with the facility.
